Life coaching is at the heart of everything we do at Hope Quest, because, as Dolly says, "Figure out who you are, then do it on purpose."

We believe life is an adventure—a beautifully chaotic, sometimes challenging, but always worthwhile journey. Founded by April Roller-Morris, Hope Quest is a woman-owned coaching, stubborn-as-a-Mule, adventure brand dedicated to helping folks tackle every twist and turn with resilience, humor, and a spirit of exploration.

Whether you’re out to find your inner Jedi, face down dragons of self-doubt, Rise like a Phoenix, or just need a breather to recharge, Hope Quest is here to empower you. Through our unique blend of personalized coaching and quest-style travel, we’ll help you uncover your potential, embrace your quirks, and find joy in the journey.

Think of us as your Gandalf or Yoda—though we’re more Dolly in spirit: down-to-earth, a bit cheeky, and all about making growth real, fun, and meaningful.

Our Mission

We’re here to inspire, guide, and empower you to make the most of your life journey. Through adventure, authenticity, and a generous dose of humor, we help you find purpose, build resilience, and embrace exactly who you are.

Why Choose Hope Quest?

We’re more than just a coaching and travel brand—we’re a community of kindred spirits who know that the road to growth isn’t exactly a straight line.

Hope Quest offers:

  • Empowering Coaching: Real, down-to-earth support that understands your obstacles, unlocks your potential, and guides you to make meaningful moves forward.

  • Quest-Style Travel Adventures: Personalized journeys tailored to your dreams and needs, designed to inspire, rejuvenate, and, as Dolly would say, "light up your life."

  • Practical Tools & Geeky Wisdom: Resources, insights, and tips that encourage, educate, and empower you at every step along the way.

Let’s uncover the hero (quirky sidekick) or anti-hero within—no capes required, but epic vibes guaranteed. 🌄

At Hope Quest, we know life isn’t about being perfect; it’s about making the most of the journey, quirks and all. After all, in the words of Dolly herself, “If you want the rainbow, you gotta put up with the rain.”

So, what do you say? You ready?

Hope Quest Values

Born from a spark of imagination in August 2013 and brought to life in 2017, Hope Quest is for anyone gutsy enough to embrace their inner Hero, Anti-Hero, or even Villain—because every great story needs a star, and that star is you. Through life coaching, travel adventures, and transformative retreats, we help you step into your story and live a life worthy of its own cinematic universe.

  1. Embrace Imperfection
    Like Frodo with hairy feet or Tony Stark with flaws galore, your quirks and imperfections are your superpowers. Whether you’re the Hero, Anti-Hero, or Villain, life’s messiness makes it epic.

  2. Celebrate Resilience
    Every Hero rises after a fall, every Anti-Hero finds a way through chaos, and every Villain thrives despite the odds. Life’s challenges build your character arc—literally.

  3. Lead with Laughter
    From Han Solo’s dry wit to Leslie Knope’s unwavering optimism, humor carries us through life’s plot twists. Laughter makes every quest—coaching sessions, retreats, or globe-trotting adventures—more fun.

  4. Cultivate Connection
    Whether you’re forming your Fellowship of the Ring, finding your quirky crew, or navigating relationships with your nemesis, connection is the heart of every great story.

  5. Seek Adventure
    Life’s best moments happen when you step out of your comfort zone. From coaching breakthroughs to transformational retreats to trips that feel like stepping into Middle Earth, adventure awaits.

  6. Honor Authenticity
    Be unapologetically you, like Katniss Everdeen in the arena or Loki making mischief. Own your role—Hero, Anti-Hero, or Villain—and let your unique story shine.

  7. Inspire Hope
    Hope is the Hero’s guiding light, the Anti-Hero’s redemption arc, and the Villain’s belief in their vision. It’s the compass that leads us through every coaching journey, retreat, or travel experience.

  8. Celebrate Growth
    Just like Harry Potter learning he’s a wizard or Moana finding her way, every step forward is part of your transformation. Coaching, retreats, and adventures help you grow into your best self.

  9. Empower Courage
    Facing fears, embracing change, or packing a bag for the unknown takes guts. Whether you’re stepping into a life coaching session, a retreat, or a faraway destination, courage fuels the journey.

  10. Leave a Legacy
    Heroes inspire, Anti-Heroes challenge norms, and Villains leave unforgettable marks. Every retreat, coaching session, or travel quest is a chapter in the legacy you’re building.

At Hope Quest, we blend life coaching, travel, and retreats with a sprinkle of pop culture magic. From Hogwarts to Tatooine, every great story starts with a spark. Your quest awaits—ready to make it legendary?